One such company that has been working hard to fill this gap is ON1, Inc., based just outside of Portland, Oregon, in Tigard. Enterprising software companies saw an opportunity to fill a gap created by Adobe by building photo-editing software that provides photographers with the tools to edit, organize and share their photos, but without forcing customers into a recurring subscription model. Many photographers took umbrage with this “software rental” model and began searching for alternatives to Lightroom and Photoshop. The change definitely had an impact, although perhaps not one Adobe fully anticipated. Thirteen months later, in May 2013, it announced that the only way to continue using new versions of its products would be to sign up for a Creative Cloud subscription. In April 2012, Adobe announced a new subscription model initiative called Creative Cloud that sat beside its existing licensing model with the Creative Suite. With the HDR tone-mapping feature in ON1 Photo RAW, you can easily merge multiple bracketed photos and recover highlights and shadows in very challenging tonal environments.
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